Even in 2025, dealerships rely on 2D configurators on outdated monitor screens with low-resolution displays and poor color accuracy to configure cars that fall short of capturing real-world aesthetics, leading to frustration, decision fatigue, inaccurate configurations, repeated dealership visits, and costly order changes. There are over ~792,720 high-end car sales every year in US alone. 85-98% of high-end car buyers personalize their cars. 38-45% of these car buyers back-out, reconfigure, or cancel their orders due to under-confidence in their configuration choices.

Chimera solves these issues by delivering a fully immersive configurator with true-to-life colors, lighting, materials, and environments—accessible through the standardized Apple Vision Pro AR/VR headset before manufacturing even begins (often years in advance). Buyers can experience their dream cars in life-size scale, eliminating guesswork and increasing confidence in final orders.